Any questions?
contact@petersandeen.com
Improve your website conversion rates, so you get more leads and sales—without tech or design skills. You'll fix what holds you back OR build a brand new website that creates results, instead of wasting time on endless redesigns.

1-Year Results Guarantee

Your updated website will outperform your existing website. If not, you get a full refund.

If you don't like the course (within 90 days), you get a full refund.

1-Year Results Guarantee

Your updated website will outperform your existing website. If not, you get a full refund.

If you don't like the course (within 90 days), you get a full refund.

Nearly every potential clients goes through your website at some point.

Your website will either push them forward or away.

  • Social media followers go to your website to get a better sense of what you do
  • Advertisements direct people to your website
  • Search engines show your website when people search for you or what you sell
  • Blog content is on your website
  • Partners and past customers send potential new customers to your website to see what you're about
  • Potential customers go to your website before they make the buying decision

[ It doesn't matter how pretty your website is. ]

Imagine you go to 2 websites...

The first looks great, but you don't think you would get anything you want from there.

The second looks just fine, but you immediately see they offer something you truly want and can't get elsewhere.

Which site do you stay at?

[ The 6-Figure Website course is not about design.
It's about conversion. ]

The FIRST REASON your website doesn't convert...

[ Can you convince people in 10 seconds? ]

  • They must understand what you offer and how they can benefit.
  • ​They must see something that motivates them to move forward.
  • ​They must believe you are the best option for them.

By the end of the first module of the 6-Figure Website course you will:

Know not only what to say on your website, but in all your marketing, to create the perfect first impression.

  • Identify the people who are most easily going to buy from you and most grateful for the results. (workbook 1)​
  • ​​3 questions that often reveal the true motivation for getting help with the problems you can solve, even though people almost never admit them (often not even to themselves). (workbook 2)
  • ​​Find the outcomes you need to promise to get people excited about your offer. (workbook 3)
  • ​​Find out how your competitors accidentally help you, especially if they’re bigger than you. (workbook 4)
  • ​Find out what makes your target customers see your offer as unique and as the best choice for them. (workbook 5)​
  • ​​BONUS: How to use your marketing message in all different types of marketing, so you get better results than before, even if you change nothing else.

You will see results

Peter is one of the few people I’ve ever seen talk about websites in a way that makes sense. He doesn’t make you think you need to redo your design or get the latest widgets. Instead, only fix the parts that hold you back.

He manages to make websites—and getting more leads and customers from your website—clear. Follow the steps, and you will see results.

- Alinka Rutkowska, Leaders Press

The SECOND REASON your website doesn't convert...

[ Do you make it a no-brainer to move toward buying? ]

  • They must genuinely want to take the next step.
  • ​They must see it as an easy step to take.
  • ​They must see you as an even better option because of what the next step is.

By the end of the second module of the 6-Figure Website course you will:

Have a free offer (lead magnet) that feels like a no-brainer for your ideal clients.

  • How to pick a topic that catches your target customers’ attention immediately
  • ​15+ types of free offers you can choose from and how to choose the right one for your situation
  • ​​How to make the free offer not only interesting and valuable, but also effective at making people want your paid offer
  • ​​Examples of the most common effective free offers you can model
  • ​​The absolute simplest free offer type that you can have ready in less than 15 minutes (and it’s often the most effective option, too)
  • ​​DISADVANTAGE TO ADVANTAGE: This type of free offer enables you to attract the audiences of other people in your industry to you (the bigger their audience, the better for you), so you can turn their advantage into your advantage
  • ​​An alternative version of the above free offer that allows you to leverage other people’s audiences and credibility, even if they don’t know you exist and would never talk with you

Follow the steps, and your website will perform!

I love the way Peter looks at websites - it is all about conversion but not tricks or fancy plugins. He engages the audience and helps them want to engage with him.

Follow the steps he lays out for you and your website will perform!

- Laura Posey, Simple Success Plans

The THIRD REASON your website doesn't convert...

[ Do you make it inevitable that people get closer to buying? ]

  • They must never feel like something is irrelevant for them.
  • ​They must find what they wanted from each page.
  • ​They must always see a next step closer to buying that feels natural.

By the end of the third module of the 6-Figure Website course you will:

Have all the pages you need for your website to convert visitors into leads and customers.

  • Clear instructions for all the pages you need for your business (regardless of your business type) (these are files I share with my high-end clients, so I keep these up to date)
  • ​The 2 landing page templates that I’ve struggled to beat for years (so I use these 2 whenever possible)
  • ​​How to best present your product or service selection on your website (in a way that fits your situation)
  • ​​What to do about your homepage if you sell to multiple types of people
  • ​​The easy-to-use sales page (or sales video) structure you can follow to beat most professional copywriters’ sales pages
  • ​​BONUS: 6 steps you can take to easily see what you can improve on any page to get more leads and sales immediately

Get quickly to the heart of what really matters

Peter will teach you how to get quickly get to the heart of what really matters when redesigning your website. It’s all about using the right words so your potential customers can immediately say “Yes!” to your products and services. Peter’s approach to website design aligns perfectly with the copywriting strategies I teach my students, and I can’t wait to recommend his course to my community.

- Rob Fortier

The FOURTH REASON your website doesn't convert...

[ Is your content just good or does it also convert? ]

  • Your content must attract your ideal clients‚ not just anyone.
  • ​Your content must feel valuable and interesting for them.
  • ​Your content must get people to take a step toward buying before they leave.

By the end of the fourth module of the 6-Figure Website course you will:

Know exactly how to create content (articles or videos) that are not only good content, but also convert.

  • How to pick topics with the highest chance of attracting likely buyers to you
  • ​​​Easy-to-follow, step-by-step instructions for creating effective articles and videos
  • ​​​ADVANCED: Instructions for pre-conditioning the readers or viewers into appreciating your paid offer while making your articles or videos feel even more valuable
  • ​​​BONUS: How to get your articles published on websites with huge audiences
  • BONUS: How to lead readers to your free offer, even if you’re writing for another website and aren’t allowed to mention your offer in your article (my average result is 170+ leads per post)
  • ​​BONUS: Line-by-line breakdown of my most effective guest article, which generated over 1,100 leads and well over 100,000€ profit

Getting them to your site is just the beginning

I love Peter's approach and strategy -- the key to success when it comes to converting your web traffic to customers is actually knowing who they are and why they are coming to your site. But getting them to your site is just the beginning -- Peter really understands the words to use and the message to present to get engagement with them as well. I whole heartedly recommend Peter as your go to expert.

- Doug Sandler, Turnkey Podcast

[ Who is it meant for? ]

The course covers what you need, whatever your business is.

  • You can fix an existing website or build a new website.
  • ​You sell products, services, software, or some combination.
  • ​Your customers are individuals, companies, or governments.
  • ​You use your website to gather leads, make sales, or build your brand.
  • ​You close sales personally, on your website, or anywhere else.
If you are building your first website:

This course is a perfect fit for you. You'll see all the steps you need to take to create a website that is effective and fits your needs and personality. Note that this course is not about the technical side of setting up a new website. However, that's genuinely very easy. You don't need to know anything about design or technology to do it. If you need help, reach out for a recommendation.

If you have a website (or multiple), but the results aren't great:

This course is a perfect fit for you. You'll see all the steps you need to take to make sure your website generates measurably better results than before.

If you're an expert at creating websites that convert:

This course is not meant for you. That said, you will learn a clear, systematic approach to making sure websites convert well, which you may still find useful.

[ Median completion time: ~2 weeks ]

The most common time it has taken for people to not only go through the course, but also update their website is ~2 weeks.

Peter manages to make it feel easy

Most people make it seem like getting good results from your website is complicated. Peter manages to make it feel easy. Instead of tweaking the design and adding new widgets, he makes it clear what creates good results for you.

Whether you’re updating an existing website that doesn’t convert or want to make sure you get good results on your first try, follow Peter’s approach. You’ll get better results thanks to it.

- John Livesay

You don't have to do it alone...

[ Optional: 1-on-1 coaching with Peter ]

  • Get personal support when you want it (even years later).
  • ​Get direct answers to all your website (and other marketing) questions.
  • ​Get feedback to all your webpages and other marketing materials.

    During each call we'll go through what you're working on, so you can ask any questions you have.

    Note: We can discuss any marketing topic you'd like. And you can use these calls whenever you want — even years later.

    • Get certainty that you haven’t missed anything (i.e., mistake or opportunity)
    • ​Get clear about the what to do next and how to do it in a way that fits you best
    • ​Get answers to all your questions (even if we need to go a bit over the 30-minute limit)
    • ​Get new solutions to long-standing issues, even if you’ve tried “everything” already
    • ​Get absolute clarity of what you need to prioritize to make the fastest progress

    What some coaching clients have said...

    After 1 call:

    Double sales

    Although my website had a lot of traffic and a sizeable email list, I was perplexed and frustrated by the small number of people converting into customers.

    Peter's focused and actionable advice helped me double sales within a couple months—and they're still increasing. Better yet, now about half of them are totally automated, so I can focus on building my business further.

    – Shayna Oliveira, Espresso English

    After 2 calls:

    No more hype and over-promise

    Talking with Peter, after so many years of hype and over-promise with other marketers, is like landing on a sane, calm, more intelligent planet. I saw that much of my fatigue with hype and over-promises is quite common, and that I can both lighten and tighten my business activity to three simple moves that are natural to me and that work.

    – Ann Convery, Speak Your Business

    BONUS: Skip the tech headaches...

    [ Tech Cheat Sheet Collection ]

    • Skip the expensive trial and error when selecting the tools for your business.
    • ​Get specific recommendations that fit your needs, not generic affiliate promotions.
    • ​​See how the entire tech-side of a successful online business runs.
      • The solution that makes it easy to build a professional and unique WordPress site with extremely reliable hosting
      • ​​How to avoid traditional web hosting completely and simplify the technology significantly
      • ​​How I can easily create sales pages that look so good that I get emails from people asking whom I hired to build them, even though I’m terrible at design and don’t touch any of code
      • ​​​Which email marketing software you should pick (at different price points), so you don’t overpay, miss valuable features, or end up with technical trouble
      • ​How to deal with hosting videos, organizing webinars (live and recorded), and scheduling meetings
      • How I save thousands of dollars every year with a simple service that cuts a usually unavoidable cost away from payment processing
      • ​The few "advanced" tools I use (because they significantly increase sales).

      [ You get all this to guarantee measurable results ]

      • 6-Figure Website — normal price: $697
      • ​Templates + Examples
      • ​Tech Cheat Sheet Collection
      • ​Optional: 3x 1-on-1 call with Peter — normal price: 3x $477
        • Module 1: Find what you need to say, so people immediately understand what they can get and what makes it the best option for them.
        • ​Module 2: Create something you will offer as the first clear step toward buying, so it feels easy and truly appealing for your ideal customers.
        • ​Module 3: Write pages that give people what they hoped for, but also naturally pushes them forward.
        • ​Bonus module 4: Learn to create content (articles and videos) that not only attract your ideal customers, but also naturally get them to take another step forward.

        Templates + Examples

        You get detailed instructions for every page you need for your website, regardless of what type of business you have. If you need a page that isn't covered, I'll create the instructions for you.

        You also get templates and examples of many of the key pages where layout plays a bigger part.

        Tech Cheat Sheet Collection

        • What are the best options for a website platform
        • ​What email marketing system should you use
        • ​What other technology you're likely to need if you run a business online
        • ​How I save thousands of dollars every year by avoiding a common payment processing related fee
        • ​And much, much more, so you can start using the right tools (for you) right away

        Optional: 1-on-1 coaching with Peter

        You can get 3 30-minute 1-on-1 coaching calls with me, which you can use whenever you most need the help. Yes, you can even use those calls years later.

        You can get my feedback to the pages you create. And you can get answers to any questions you have (about your website or marketing in general).

          There is no risk for you...

          [ Results + Happiness Guaranteed ]

            1-Year Results Guarantee

            If your improved website doesn't outperform your current website, you get a full refund.

            90-Day Happiness Guarantee

            If you aren't thrilled with the course for any reason, you get a full refund.
            Send an email to contact@petersandeen.com and tell why you'd like a refund within a year (if the version of your website that you updated following the course doesn't outperform the current version) or within the first 90 days (if you don't like the course for whatever reason). If you get coaching, the happiness guarantee is valid for 90 days or until the end of the first coaching call — whichever comes first.

            The only question is...

            [ Does your website generate solid results or does it hold you back? ]

            Whether you're just getting into business or already make millions...
            Whether you don't have a website yet or you've just redesigned it for the fifth time...
            Whether you direct people there actively or they find it on their own...

            If your website doesn't work, it holds you back.

            You can now fix it quickly.

            At the same time, all your other marketing can become more effective, too.

              • Social media followers go to your website and immediately see an easy step toward buying
              • Advertisements generate higher returns when more of the clicks turn into leads and sales
              • Search engines direct interested people to your website who can easily take action
              • Blog content doesn't just attract people, but also converts them into leads or customers
              • Partners and past customers can more easily refer you when they can simply direct people to your website
              • Potential customers are more likely to buy when your website confirms to them that it's a good choice, instead of confusing and pushing them away

              Best business decision ever made (before even updating the website)

              Enrolling in Peter's 6-Figure-Website course was one of the best business decisions ever made. I absolutely love Peter's approach to marketing – zero bullshit and radical focus on what works. For a person like me who gets easily distracted with shiny digital tools, he's the perfect antidote – bringing just the right suggestion and a big dose clarity.

              While we haven't had the time yet to complete the redesign of our website, it's already much more effective. More importantly – the very first module of the course helped us finally pinpoint what it is that we have to offer as a business and communicate it in a simple and coherent way (which we were failing to do for 3 years).

              – Michal Korzonek, Journal Smarter

              Improve the only piece of marketing every potential customer sees...

              [ Change the results you get — quickly. ]

              It takes most people only ~2 weeks to be done.

              Improve your website conversion rates, so you get more leads and sales—without tech or design skills. You'll fix what holds you back OR build a brand new website that creates results, instead of wasting time on endless redesigns.

                Do it on your own

                • 6-Figure Website
                • ​Templates + Examples
                • ​Tech Cheat Sheet Collection

                • $257 (3 monthly payments)
                • ​Save $74 with 1-pay

                Get 1-on-1 coaching help

                • 6-Figure Website
                • ​Templates + Examples
                • ​Tech Cheat Sheet Collection
                • 3x 1-on-1 call with Peter
                • Total: $2,128
                • ​$650 (3 monthly payments)
                • ​Save another $100 with 1-pay

                [ Interested in more involved help? ]

                If you'd like Peter's consulting help, send an email to contact@petersandeen.com.

                There is no risk for you...

                [ Results + Happiness Guaranteed ]

                  1-Year Results Guarantee

                  If your improved website doesn't outperform your current website, you get a full refund.

                  90-Day Happiness Guarantee

                  If you aren't thrilled with the course for any reason, you get a full refund.
                  Send an email to contact@petersandeen.com and tell why you'd like a refund within a year (if the version of your website that you updated following the course doesn't outperform the current version) or within the first 90 days (if you don't like the course for whatever reason). If you get coaching, the happiness guarantee is valid for 90 days or until the end of the first coaching call — whichever comes first.

                  Any questions? Send an email to contact@petersandeen.com

                  [ Common questions and answers ]

                  “How does the course work in my industry and/or in the kind of business I have?”

                  The most effective websites are more alike across industries than most people think.

                  That said, the 6-Figure Website course covers a wide range of different types of pages you need in different industries and/or on different types of websites.

                  “How much time does it take to rebuild or update my website?”

                  This varies, but a majority of people who have updated their website following the 6-Figure Website course have done it within approximately two weeks.

                  “Does this work with the website technology I use?”

                  Yes, this course has nothing to do with the technology you use. You can use WordPress, Wix, SquareSpace, ClickFunnels, or any other website platform.

                  “Someone else handles changing my website. Is that okay?"

                  Yes. You can either create instructions for them to follow or have them go through the course for you. Most of what’s usually needed is just changing the text and a few other details, so this won’t even take a lot of their time.

                  “What if I already have a website? Can I just update it?”

                  Yes. There’s no need to rebuild the parts that already work well. You most likely won't need to touch the design or your site at all.

                  “What if I don’t have a website? Can I build one from scratch?”

                  Yes. The course covers every page you need, so starting from scratch is not a problem at all. Most website platforms make it extremely easy to get started, so even if you've never built a website before, that should not be an issue.

                  “I'd like to get feedback to what I'm doing. Is that possible?"

                  Yes. If you'd like personal help, choose the option that includes coaching. We'll have 1-on-1 calls on Zoom where you can ask any questions you have. We can also go through specific pages you'd like feedback to.

                  “I have another question. How can I reach you?”

                  You can reach me via email at contact@petersandeen.com. And I promise not to turn the conversation into an aggressive sales pitch. People are often surprised about getting a genuine answer without being pressured into buying.

                    TL;DR:

                    [ The offer in a nutshell ]

                    The question is: Does your website generate solid results or does it hold you back?

                    Many people spend years rebuilding their website over and over. Few of them ever see meaningful results, no matter how much money they put into the redesign projects.

                    But if your website doesn't generate good results, it's holding you back. Almost every potential customer will go to your website at some point before buying; if the your website doesn't get them to take the next step toward buying, it most likely actively makes them less likely to ever buy.
                    You don't need a design-award worthy website. You need one that converts. That's what the 6-Figure Website course is about; it's about the few essentials that make your website generate leads and sales.
                    • Module 1: Find what you need to say, so people immediately understand what they can get and what makes it the best option for them.
                    • ​Module 2: Create something you will offer as the first clear step toward buying, so it feels easy and truly appealing for your ideal customers.
                    • ​Module 3: Write pages that give people what they hoped for, but also naturally pushes them forward.
                    • ​Bonus module 4: Learn to create content (articles and videos) that not only attract your ideal customers, but also naturally get them to take another step forward at the end.

                    Tech Cheat Sheet Collection

                    You also get a bonus training: “Tech Cheat Sheet Collection.” You see how to deal with the technology in a way that cuts off everything extra and complicated, so you can focus on growing your business. For example, you see how you can avoid a traditional website’s technology hassles while getting far more profitable functionality.

                    Optional: 1-on-1 coaching with Peter

                    Optionally, you can get 1-on-1 coaching calls with me. I can check your message, we can talk about your free offer, I can read the pages you've written, or we can work on some other aspect of your marketing. You can have the calls whenever you want (even years later).

                    100% Results + Happiness Guarantees

                    1-year results guarantee: If your improved website doesn't outperform your current website, you get a full refund.

                    90-day happiness guarantee: If you aren't thrilled with the course for any reason, you get a full refund.
                      Copyright Peter Sandeen  -  Legal
                      Legal notice: Although my average 1-on-1 client sees meaningful increases in profit when going through the same things with me, there is no way to be certain that you specifically will see positive results. There are countless things out of our control (e.g., policies, trends, competitors) and things out of my control (most importantly, will you put in the work). I only offer to share what I've seen to work most consistently across industries in multiple different types of situations.

                      Nothing you see here is endorsed by Facebook, Google, Twitter, Linkedin, or other platforms you might've seen my advertisements on.