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Finally fix your website, so it doesn’t push customers away

Focus on the essential 20% that generates 80% of your results

In this program, you learn what I've seen to work most consistently across industries. I’ve yet to see a case where these things wouldn’t have improved results. Although that doesn't guarantee success in every future case, modeling what has worked countless times before is the best way to get results.
Are you confident that your website helps you reach your goals? Or do you worry it’s pushing potential customers away? Most people, rightly, fall into the second category.

I’ve asked hundreds of business owners if they’ve ever redesigned their website. Nearly everyone has (many have done multiple redesigns). They’ve typically spent anywhere from $5,000 to $25,000 on each redesign.

I’ve always also asked if they’ve seen an increase in sales thanks to a redesign project. I only remember one person who said, “yes.” But even he clarified that his previous website didn’t offer visitors the option to buy anything.

On the other hand, in the nearly 10 years that I’ve helped people with their websites, all but one redesign project has created a measurable increase in the number of leads and/or sales. (In that one case, I didn’t get to check the implementation, see the data, or help with troubleshooting, so I’ll give myself a pass on that.)

It’s not because I’d be great at design or technology. I’m not.

It’s because I focus on the essentials that create the biggest impact. Those are the 20% of things that generate 80% of the results.

If you focus on the essentials, you can update your own website (or build a new one) in just days—and see a meaningful change. You can do it with minimal understanding of design and technology.

Before we jump into the essentials, here’s the common pitfall you need to avoid.

"Only fix the parts that hold you back."

Peter is one of the few people I’ve ever seen talk about websites in a way that makes sense. He doesn’t make you think you need to redo your design or get the latest widgets. Instead, only fix the parts that hold you back.

He manages to make websites—and getting more leads and customers from your website—clear. Follow the steps, and you will see results.

- Alinka Rutkowska, Leaders Press

Web design and development companies focus (by definition) on the wrong things

Imagine you go to a website that looks so great that it might’ve won design awards. The colors are harmonious. The fonts are interesting. The images are artistic.
But you don’t feel like you could get anything you want from the site.

Will you stay there just to admire the design? At least most people leave as soon as they get that sense of, “This isn’t what I wanted.”

On the other hand, imagine you go to a website that looks just fine. But you can immediately see that you can get something you definitely want. And you can see why it’s likely the best option you could find.

Will you stay?

The second website generates far better results. Better design might make it work even a little better, but that would be just a cherry on top—not the reason it’s effective.

However, web design and development companies are full of designers and developers. One of the designers might be called a “marketing strategist,” but that’s like I’d call myself a sculptor because I once dropped a rock and it broke.

There are exceptions, of course. Unfortunately often though, even “conversion optimization” companies are just normal web development companies with a fancy new name.

Traffic is worthless if your website doesn’t work

Many people spend hundreds of hours over months on social media, writing articles, or making videos. Or they might spend thousands of dollars on advertising.

All in the hopes of getting some visitors.

But if their website doesn’t convert those visitors into leads and/or customers, that time and money goes to waste.

It’s tempting to focus on a simple metric like how many visitors you get to your site. If you enjoy spending time on social media, writing articles, or shooting videos, you’d do those things anyway.

It just doesn’t move your business forward.

So, before you spend more time and money on things that cannot, yet, create meaningful results for you, make sure your website doesn’t hold you back.

Updating your website, so it’s effective at generating leads and/or sales, only takes a few days. Then you can cross it off your list and move on.

At that point, when you get people to your website with social media, articles, videos, or something else, you get leads and/or customers.

"Getting them to your site is just the beginning..."

I love Peter's approach and strategy -- the key to success when it comes to converting your web traffic to customers is actually knowing who they are and why they are coming to your site. But getting them to your site is just the beginning -- Peter really understands the words to use and the message to present to get engagement with them as well. I whole heartedly recommend Peter as your go to expert.

- Doug Sandler, Founder and CEO Turnkey Podcast Productions

Step 1:
#1 absolute most impactful part of your website

This step will not only make your website far more effective at generating leads and sales, but also do the same to all your other marketing.
If people don’t feel that they can get something they actually want from you, nothing else matters.

It’s not the same thing as them seeing that you sell something valuable. That’s not enough to make them buy.

You need to know what to say, so people see they can get something they actively want and why it’s the best option for them.

Creating that “lightbulb moment” is the first and most important goal for your website.

And yes, it’s equally important in most other marketing you do. As long as you don’t know exactly how to make people want what you offer, they won’t buy. Even if you could help them immensely with something truly important, if they don’t understand it or they feel like they have better options, they won’t buy.

On the other hand, when you know what to say to create the lightbulb moment, it makes all marketing far easier. Whether you create ads, share something on social media, or write an article, you know what you need to show, so people see the value in what you offer.

The hidden cost of an unclear message

Have you ever talked with someone who seemed very interested in buying, but then a few days later they decided against it?

One of the most common reasons is “hidden.” Few people ever tell you that this happened, so it might not seem like such a big issue. However, fixing this issue is one of the key reasons so many people see a 6-figure difference in their sales thanks to a small website update.

The issue is that after talking with you or otherwise almost deciding to buy from you, people go to your website. Most people do that, so they can get a bit more of a sense of what you’re all about, perhaps find more information about the product or service they’re buying, and to just make sure they understand what they’re going to get.

If what they see on your website doesn’t match very well with what they understood while talking with you, they don’t buy. The apparent mismatch makes people feel a lack of confidence. And even if they were excited and motivated to get started, they’re almost certainly going to rethink buying from you.

Step 2:
What should you ask people to do on your website?

This is another part of making your website more effective that often directly creates a drastic improvement in all your marketing results.
If you ask people to do something difficult, few of them do it.

If you ask people to do something they don’t actually want to do, few of them do it.

If you ask people to do something that doesn’t move them clearly towards buying, it doesn’t help you even if they do it.

But it’s easier said than done to come up with an easy, appealing step towards buying.

However, anything short of that will make your marketing—not just your website—ineffective.
  • Articles/blogs that are “great content” are worthless, unless at the end they also get people to take a step toward buying, instead of leaving.
  • ​Advertisements that only “build your brand” without asking people to do something at the end rarely generate a profit for small businesses. However, if you ask people to do something they don’t want to do, all you’ve accomplished is make them feel annoyed about your ad.
  • ​Social media marketing relies on eventually moving people off social media to something else. If people don’t take that step off social media, they almost never buy. However, directly telling them to buy something doesn’t usually work well because it’s often seen as annoying self-promoting.
  • Affiliate marketing and joint ventures are usually all about some easy, appealing step people can take. You’re far more likely to get people to promote you if you have something like that to offer, instead of asking them to promote your products or services directly.
  • ​Videos on YouTube or elsewhere aim to move people toward buying. But if you simply ask them to buy, most people get more annoyed than interested.
  • ​And so on.
All that said, when you offer the right next step, you might be surprised by how many people are happy to take it.

It’s common to get thank you notes from people who just heard of you for the first time 30 minutes ago. They came to your website, understood they can get something they want, and took a step forward (or possibly even bought already). And they’re happy that they did.

The rest is easy. Really.

You might think the project is only getting started at this point since you haven’t actually done anything about your website just yet.

However, after the first two steps, you’re 80% done.

How to write effective web pages easily, EVEN IF YOU'RE NOT A COPYWRITER

You can divide copywriting roughly into two parts:
  • What you write about
  • ​How you write about those things
The latter of those gets most of the attention. And if you do it better, you can certainly see an increase in your sales.

But it’s the first part that makes the real difference. And that’s what you already figured out in the first step of the process (figuring out how you can create the “lightbulb moment”).

Writing new (or editing old) web pages that are effective is then quite simple. You don’t have to worry about how you write. Just make sure you write about the right things, which is as easy as following simple instructions.

How to create effective web design easily, EVEN IF YOU'RE NOT A DESIGNER

You can likely spend hundreds of hours on design.

However, you can get nearly the same (or even better) results with a fraction of the time.

The website platform you use should make it easy enough for you to change how your site looks. For example, on WordPress you download a new theme (free or paid). Many other platforms are fully drag-and-drop, so you can start with a template and modify it into whatever you want very quickly.

As for colors, search for a color wheel on Google that gives you three colors that compliment each other (there are lots of these free tools), pick a color you like as the primary color, and copy the colors from the wheel to your site wherever you need them. Unless you’re truly exceptional at design, you’re unlikely to come up with better colors than what the wheel gives you.

If you need some images, pick a few that relate to your industry, the things you help people with, or the products/services you sell. You can switch the images to something more interesting later on if you want.

That’s it. If you want to tweak your design further, have fun with it. But keep in mind that you’re unlikely to see a big positive difference thanks to it once you’ve done the basics right.

How to build a well-functioning website easily, EVEN IF YOU KNOW NOTHING ABOUT CODING

Much like design, it’s easy to spend a lot of time on technology. But it’s mostly unnecessary.

In 99% of cases, you shouldn’t attempt to add any functionality to your website that isn’t built in. Plugins, add-ons, widgets, and custom code can all be useful, but they typically also make the update process exponentially slower. So, they’re rarely worth the effort.

When you pick a template to start from, make as few changes to it as you actually need to. That not only makes the process very quick, but also helps you avoid issues that often come up with additional technology.

You can use WordPress, Wix, SquareSpace, ClickFunnels, Shopify, or any number of other website building tools. If you stick to the well-known options, you can do everything you need to do very easily without spending a lot of money.

You can add extra functionality later on if you want. Don’t delay making your website effective by making things more complex than they need to be. Lots of people postpone fixing their website because the technology feels daunting to them. But if you keep it simple—as you should—the tech part doesn’t become unmanageable.

The same issue that plagues web development, is the underlying reason many businesses struggle

It seems surprising that many of my clients who rebuild their website soon see a 6-figure increase in their sales. That’s not just big ecommerce companies. That’s even many coaches, consultants, and other experts who were just getting started in their business.

Let’s be clear, it’s not just the better website that made that happen.

Rather, it’s knowing what to say to make people want what you sell and an appealing next step to offer toward buying.

Those are not only the essential aspects of your website. They’re equally the essential aspects of just about all your marketing; without those, all marketing is ineffective.

However, most marketing advice focuses on things like the latest new tactics, fancy methods for improving results marginally, or supposed silver bullets that will completely solve your marketing once and for all.

Without the focus on what truly matters—the essentials—you can spend months or years running in circles. That applies just as much to your website, which will keep turning buyers away until you get the essentials right, as it does to other marketing.

Unfortunately, the shiny objects and silver bullets are more appealing for the average struggling business owner than the essentials that would move them forward.

For example, “figure out what you need to say, so people want to buy” sounds much less exciting than “build a system that generates sales non-stop while you go on vacation.” But it’s the former that consistently makes a big difference to sales. Trying another “system” every month, hoping you’ll eventually find one that works for you, usually ends up being a waste of time.

If there is a silver bullet solution to business, it is to focus on the essentials. You don’t have to get 100 things right. You only need to get a handful of things right to see great results—if those are the essentials.

That’s the approach I take to all marketing. Focus on just the essentials—we can think of fancy stuff later once the essentials are in order.

That’s also the approach of the 6-Figure Website course.
Quickly make sure your website helps you get more leads and make more sales. It will no longer hold you back and sabotage your marketing efforts by being a deadend for potential customers.

Whether your goal is 6-, 7-, or 8-figure revenue, your website can work exactly the same way. The same steps have helped people who were just getting started in business, but also marketing experts who already made 7-figures.

Similarly, whether you sell to individuals or companies makes a smaller difference to your website than many people would think. There are some differences, but those are all covered in the course.

The course also includes instructions for many things that are only relevant in a few situations. For example, product category pages and product pages are mostly used on ecommerce and catalog websites. Pricing pages are most common in software. And not every website has a blog. But all those (and many more) pages are covered in the course.

NOTE: What makes the 6-Figure Website course impactful is the focus on the essential aspects of your website. Those include finding out what you actually need to say, so visitors want what you offer and see why it’s the best option for them. And also, what’s the next step you should ask people to take towards buying, so it’s easy and appealing for them. Both of those make all your marketing efforts significantly more effective. That’s why so many people have seen an increase in their sales before they’ve even published their updated website.

Module 1:
Find the words that make visitors want what you offer

The “lightbulb moment” is the first essential part of your website (and all marketing).

If you don’t know what to say, so people get the sense of, “I can see this is something I want and this is the best option for me,” nothing else makes a big difference. Even if you get everything else right, you’re unlikely to make many sales.
No matter how much you know about messaging and copywriting, finding the right message for your own business is difficult. And even a minor improvement can make a drastic difference to your sales. That’s why more than half of my 1-on-1 clients are other marketing experts.

However, you can easily follow the steps on your own. The key is to ask and answer the questions that reveal what you should say. The usual questions like “how old are your customers” or “what are all the benefits they get from you?” are good to think about, but they are not enough.

Once you’re through this module, you have clarity to what to talk about on your website (and all other marketing), so you create the “lightbulb moment” for people.

You also understand how to use your new marketing message in different types of situations, so you can see a difference quickly.

In this module:

  • Identify the people who are most easily going to buy from you and most grateful for the results. (workbook 1)
  • ​3 questions that often reveal the true motivation for getting help with the problems you can solve, even though people almost never admit them (often not even to themselves). (workbook 2)
  • Find the outcomes you need to promise to get people excited about your offer. (workbook 3)
  • ​Find out how your competitors are accidentally helping you, even if (or especially if) they’re much bigger than you. (workbook 4)
  • Find out what exactly makes your target customers see your offer as unique and as the best choice for them. (workbook 5)​
  • BONUS: How to use your marketing message in all different types of marketing, so you get better results than before, even if you change nothing else.

Clarity to message

Even though I have literally coached thousands of business owners in developing their own marketing and message I turned to Peter. His thorough process was illuminating and really helped us clarify our compelling message in way that we weren't able to articulate before.

- Jon Goldman, Brand Launcher

Module 2:
Create your instantly appealing free offer

If your website doesn’t get visitors to take a meaningful step toward buying from you, it has failed. Even worse, it has made all your other marketing efforts worthless by turning people away.

The first major step toward buying is easily the hardest to take because people don’t know you too well, yet. So, the step has to feel easy.
But the next step you ask people to take also has to be appealing. Otherwise no one will move forward.

There are lots of options to choose from. The most common ones are a simple PDF/video, free trial, or getting in contact with sales.

All of those can work in some situations. But using the most obvious or common option is rarely the best. Many people offer a free PDF or ask visitors to get in contact because that’s what their competitors do.

If your competitors do something, you should at least seriously consider doing something different. If you don’t, you make it harder for yourself to stand out from the competition.

Once you’re through this module, you know what to offer people on your website (and in many other places in your marketing), so it’s easy and appealing for them to take a clear step toward buying.

And not only do you know what to offer, you have it ready. This typically takes less than a day for people to do following the instructions, so instead of ballooning into a big project like so often, you can get this out of the way very quickly.

In this module:

  • How to pick a topic that catches your target customers’ attention immediately
  • 15+ types of free offers you can choose from and how to choose the right one for your situation
  • ​How to make the free offer not only interesting and valuable, but also effective at making people want your paid offer
  • ​Examples of the most common effective free offers you can model
  • ​The absolute simplest free offer type that you can have ready in less than 15 minutes (and it’s often the most effective option, too)
  • DISADVANTAGE TO ADVANTAGE: This type of free offer enables you to attract the audiences of other people in your industry to you (the bigger their audience, the better for you), so you can turn their advantage into your advantage
  • ​An alternative version of the above free offer that allows you to leverage other people’s audiences and credibility, even if they don’t know you exist and would never talk with you

Module 3:
Get your website done — once and for all

Unless something meaningful changes about your business, it’s unlikely that you’d need to make any changes to your website after going through this module.

You might’ve felt that you should update your current website soon. Perhaps even if you updated it recently, you still felt like you should soon enough make more changes.

That won’t be the case after this module.
You’ll have all your main pages done (i.e., just about everything else other than individual blog pages if you have those).

Every page will do 2 key things:
  • Give visitors what they’re most likely looking for from that page
  • ​Make it feel easy and natural to take a step toward buying from you
You won’t have any more dead-end pages that would make potential customers leave because there’s no next step they’d want to take.

NOTE: The 6-Figure Website covers just about all kinds of main webpages you might need regardless of your industry. You get clear instructions to follow for every type of page. If you’re convinced your website should have a type of page the course doesn’t cover, get in contact with me. If I agree the page type is needed, I’ll definitely create instructions for it for everyone to use.

Coaches, consultants, agencies

Your website will make it easy for visitors to see how they can benefit from your services and take a step toward hiring you.

Your website will include pages like your homepage, about page, and contact page. But you might also have a page that lists all the services you offer and/or sales pages for individual services, so when people are ready to hire you, they can do so easily.

SaaS

Your website will help visitors see your software as a solution to a problem they desperately want to solve—not just as a “nice new widget.”

Your website will include the usual pages like your homepage, about page, and contact page. But you’re also likely to have pages like a pricing page and some form of a sales page, so visitors who are ready to buy or start a trial have an easy way to do so.

Ecommerce

Your website will make it easy for people to find products they want the most from you. But perhaps even more importantly, your website will stand out as the best option for them.

Your website may very well have more pages than any other type of website. You’ll have the usual pages like your homepage, about page, contact page, and landing pages. But you’ll also have product category pages and individual pages for every product. Some of your products might even have full-blown sales pages (instead of the usual simple product pages).

Online course creators

Your website will make it clear to visitors that you’re an expert they can trust and learn from, so it’s easy for them to end up buying your courses.

Your website will include the basic pages like your homepage, about page, and contact page. But you will likely also have sales pages for your courses and possibly a single page listing all your courses.

Local services

Your website will not only showcase why your visitors should choose you over their other options, but also make it easy for them to buy.

Your website will have the basic pages like your homepage, about page, and contact page. But you’re also likely to have simple sales pages for your services and a page listing all your services in one place.

In this module:

  • The 2 landing page templates that I’ve struggled to beat for years (so I use these 2 whenever possible)
  • ​How you present your product or service selection on your website (in a way that fits your situation)
  • How you build your homepage if you have multiple target customers
  • ​The easy-to-use sales page (or sales video) structure you can follow to beat most professional copywriters’ sales pages
  • ​How to create a pricing page that sells, instead of just informing people of what you charge
  • BONUS: 6 steps you can take to easily see if your homepage or landing page works well + what you can improve to get more leads and sales immediately

More sales in 2 weeks than in previous 6 months

Within 2 weeks of changing my homepage and focusing my email messages on my core value message [you create this for your business in Module 1 of the 6-Figure Website], I got more call requests, more email opens, and more clients paying for my high-end program than I did in the previous 6 months.

- Steve Horsmon, Good Guys 2 Great Men

Module 4:
Create content that pushes people toward buying

Most advice on how to write great articles or shoot videos is about creating “good content.”

Don’t get me wrong, your content has to be good for it to be effective. If people don’t enjoy the content, they won’t have any reason to take another step forward.

However, not all good content is effective. At the end of “good content,” people feel happy they read or watched it, and then they leave.
At the end of effective content, people feel happy they read or watched it, but then they take the next step toward buying.

Most people who create content spend months or years doing it before seeing meaningful results. They might see some minor results here and there, but it’s inconsistent and hardly covers the effort they’ve put in.

At the end of this module you know how to make your articles and videos not just good, but also effective. You won’t even have to spend more time on writing or shooting than before.

In this module:

  • How to pick topics with the highest chance of attracting likely buyers to you
  • ​Easy-to-follow, step-by-step instructions for creating effective articles and videos
  • ADVANCED: Instructions for pre-conditioning the readers/viewers into appreciating your paid offer while making your articles/videos feel even more valuable
  • BONUS: How to get your articles published on websites with huge audiences
  • ​BONUS: How to lead readers to your free offer, even if you’re writing for another website and aren’t allowed to mention your free offer in your article
  • BONUS: Line-by-line breakdown of my most effective guest article, which generated over 1,100 leads and well over 100,000€ profit

What sort of people is the 6-Figure Website meant for?

The course is not meant for a specific industry or niche (it covers a wide range of different types of businesses).

The course is also not meant only for B-to-B or only B-to-C companies. It covers both situations.

However, it’s not right for everyone. Two things affect whether or not the course is a good fit for you: how you’re going to update your website and how much you know about conversion-focused messaging and website building.

“I will do the whole update project on my own.”

This course is ideal for you. You will see, step by step, what to focus on and how to do things.

“I will make plans for my new website. Someone else will handle design and/or tech.”

This course is ideal for you. The course’s focus is anyway not design or tech, so you aren’t missing anything by having someone else handle those parts for you.

“Someone else will do most of the work for me.”

This course may not be right for you. You will gain a good understanding of what your website should be like, what it should talk about, and so on. That means you can direct the project and course correct if things are going wrong before losing a lot of time and money. However, this is not a course about project management.

“I don’t know anything about conversion-focused websites.”

This course is ideal for you. You will learn what to focus on, how to do all the essential parts, and what not to waste your time on.

“I know something about conversion-focused websites.”

This course is likely ideal for you. There will be some parts you’re familiar with. But if there’s a single gap in what you know, it can make your website significantly less effective. Going through a systematic process to make sure your website is effective is likely well worth the effort.

“I’m a messaging and conversion optimization expert.”

This course is not meant for you. The message-development process should still be useful for you since it’s damn hard to do for your own business. But mostly the course will go through things you should already know if you’re an expert.

3 common questions about what you need:

“Do I need to be great at tech stuff?”

No, definitely not. However, you must be able to make simple changes on your website. For example, change the headlines, add text, etc.

“I have a website. Can I just update it, instead of starting from scratch?”

Yes. That’s not a problem at all.

“I don’t have a website. Can I build from scratch following this course?”

Yes. Also, not a problem at all.

Optional 1-on-1 coaching from “the marketers’ marketer”

Not a Facebook group. Not an assistant giving generic answers. Not a group call.

You can get 3x 1-on-1 coaching calls with me. I’m often called “the marketers’ marketer” because more than half of my clients are marketing experts. But my other clients include even total beginners in every industry you can think of, so don’t worry if you don’t know much about marketing.

This is optional, but if you'd like to have confirmation that you've done things right, this is for you. You’ll get answers to all your questions. And you get suggestions on how to create further improvements with the least amount of effort.

You can have the calls whenever you want (even years later). They also don't have to be about your website (any marketing/business topics are fine).

Note: If you'd like more or less coaching included, let me know (send me an email), and we can talk about alternatives.

3 common questions about coaching:

“What sort of people is the coaching meant for?”

Although a majority of my high-ticket clients are other marketing experts, I help even people who are just getting started with their business. What’s important is that you’re willing to implement what we plan during the calls.

“What happens during the calls?”

If you have specific questions or topics you want to discuss, we’ll go through those. If you don’t have specific questions, we’ll figure out what would make the greatest difference in your business and how you can do it in the “right” way. We make sure you have a plan that fits your business, your style, your timetable, your budget, your skill level, and so on. You’ll leave each 30-minute call with clear instructions of what to do to see the greatest positive difference.

“When can we have the calls?”

I’m in Finland, but I’m quite flexible about when we can have the calls. I typically aim for 11am to 8pm, but if you’re, for example, in Australia, New Zealand, or Singapore, we might talk a little earlier or later, so the time is better for you. And to be clear, these calls don’t expire; you can have the calls even years later, so you don’t have to worry about forgetting to use them quickly enough.

What some coaching clients have said about the calls:

After 2 calls:

No more hype and over-promise

Talking with Peter, after so many years of hype and over-promise with other marketers, is like landing on a sane, calm, more intelligent planet. I saw that much of my fatigue with hype and over-promises is quite common, and that I can both lighten and tighten my business activity to three simple moves that are natural to me and that work.

– Ann Convery, Speak Your Business

After 1 call:

Double sales

Although my website had a lot of traffic and a sizeable email list, I was perplexed and frustrated by the small number of people converting into customers. Peter's focused and actionable advice helped me double sales within a couple months—and they're still increasing. Better yet, now about half of them are totally automated, so I can focus on building my business further.

– Shayna Oliveira, Espresso English

Doubled sales each year

We’ve been in business since the 1960s, but never had a clear value proposition, so we never really knew exactly what to say in our marketing. The lack of a compelling message meant our sales weren’t increasing and with a new competitor in town it made it even more important to clearly differentiate ourselves. We were also heavily reliant on the short summer tourist season with only a fraction of sales happening online.

The main thing Peter did was to bring clarity to our marketing. We've focused on a clear message, which made marketing easier. And having someone help sort through all the options at different times and point out what to focus on has helped at least as much.

We’ve approximately doubled our online sales each year since then (breaking the $1mil line). And even though we still have seasonality, the multiplied online sales make it much steadier. The competitors are still there, too, but I don’t need to worry about them taking over our business.

Having someone who can simplify almost all marketing questions, so that they become clear, has made it easier for me to enjoy my work and the results it creates.

– Halfdan Hansen, Jens Hansen Gold and Silversmith

Templates + examples

The primary point of the 6-Figure Website course is to make it easy and straightforward for you to make your website generate leads and sales.

To make that as easy as possible, you get clear instructions for all the pages you need to create. Those instructions are like templates for you to fill in. However, even if two competing companies would use the same templates, the resulting pages would be completely different. You absolutely don’t need to worry about your website looking generic.

You also get visual templates and examples that showcase some parts. You can use those templates as they are or not. The goal is to provide one simple starting point—not limit your options.

BONUS:
Tech Cheat Sheet Collection

Many people spend hours or even days every month fighting with technology. Yet, technology still ends up lowering their sales.

That’s partly because of all the time and energy they spend on trying to make things work that should work automatically. Try getting any productive work done after trying to figure out why an integration is broken for a few hours. How much more would you get done if you didn’t have to worry about technology anymore?
Another issue is limitations set by the technology. You rarely need to use expensive software to get all the functionality you need. However, you can spend a lot and still find limitations that directly cut your sales.

This training allows you to only pick technology that works with as few headaches as possible. You’ll always have some things to figure out, but you can save yourself from 90% of the issues that slow down most people.

You can also avoid wasting money on technology that doesn’t serve you (either because it doesn’t have the features you need or because it’s unnecessarily expensive/complex). Instead of having to try dozens of options, you can pick the option that’s best suited to your situation from the most reliable options. Had I known which options to choose from when I started out, I would’ve already saved tens of thousands of dollars by now.

You get a video tour of all the technology and software I use and the “Tech Cheat Sheet Collection” -document. In this document you learn which options to go with if you want to avoid all the unnecessary hassles with online technology (and instead pick the best options at different price points).

Partial list of what's included in the Tech Cheat Sheet Collection:

  • The solution that makes it easy to build a professional and unique WordPress site with extremely reliable hosting
  • ​How to avoid traditional web hosting completely and simplify the technology significantly
  • ​How I can easily create sales pages that look so good that I get emails from people asking whom I hired to build them, even though I’m absolutely terrible at design and don’t touch a single line of code to make those pages
  • Which email marketing software you should pick (at different price points), so you don’t overpay, miss valuable features, or end up with technical trouble
  • ​How to deal with hosting videos, organizing webinars (live and recorded), and scheduling and setting up meetings
  • How I save thousands of dollars every year with a simple service that cuts a usually unavoidable cost away from payment processing (this works virtually all around the world if you charge credit card payments)
  • The only few "advanced" tools I use (because they significantly increase sales).

Normal price: not available publicly

BONUS:
Smart Advertising with Pocket Change

Advertising is the most widely effective way to reach new potential customers.

However, most people only end up losing money with their ads.

If that’s happened to you before—or you’re worried it might happen later on—it’s not because advertising couldn’t work for you. It’s most likely because you focused on coming up with great ad ideas.
“But am I not supposed to create great ads?” 

Yes, but it’s not where you start if you want to maximize your chances of getting positive results.

80% of effective advertising is doing the planning and analyzing well.

Before you ever create an ad, you have to pick the right platform, right targeting, right offer, right topic for the ad… Get any of those things wrong, and your ad cannot be profitable.

And once you have ads running, you’ve just gotten started. Advertising is primarily about analyzing the results and finding the right next steps. If you ever expect to get good results with your first ads, you shouldn’t even start. You might get lucky and get results with your first ads—it’s actually quite common if you create them in the easiest, most effective way—but you cannot rely on it.

Yes, you read that right. The easiest way to create ads is also the most consistently effective way to create ads. I don’t remember when was the last time I created an effective ad in any other way (unfortunately, I’ve wasted a lot of time and money on those attempts, even after seeing how much more consistent the alternative is).

In this bonus on-demand workshop, you learn how to approach advertising in the most consistent, lowest-risk way possible.

You won’t need a huge budget to be able to start advertising while maximizing your odds of good results.

In just an afternoon you can get a greater understanding of advertising than many people who have been doing it on the side for years (and losing tons of money in the process).

Who is this meant for and what can you expect?

Advertising beginner (you’re new to advertising)

This is ideal for you. You learn how to approach advertising in the most consistent way, instead of needing to run after random strategies.

Advertising amateur (you’ve done advertising, but your results are inconsistent)

This is ideal for you. You learn how to simplify advertising while increasing your odds of positive results.

Advertising pro (you get good results consistently)

This is not for you. You might learn a few new ideas and the swipes files with ad-specific analysis might be interesting. But overall, this is not meant for you.

In this on-demand workshop:

  • How to choose the right advertising platform for your business and budget
  • ​​How to target the right people, so you aren’t wasting your budget on showing ads to people who won’t buy
  • ​​How to set up easy tracking, so you get the information you need (without getting overwhelmed with unnecessary data)
  • ​​How to create effective ads in the simplest (and most consistently effective) way
  • ​​How to use retargeting to multiply your advertising profits (or turn unprofitable ads profitable)
  • ​​How to improve and scale up your advertising easily, quickly, and with the least risk
  • ​​The key things that drive 90% of advertising results and how to get them right the first time
  • ​​​How you can get started with online advertising with a minimal budget

Normal price: $247

100% RESULTS and HAPPINESS guaranteed

If your new website doesn't outperform your old website (in terms of conversion rates), let me know within a year of your purchase.

I'll go through the sites and data. If I see something that's clearly worth fixing, I'll let you know. If I don’t see anything to fix or the fixes I suggest don't get the new website to outperform your old website, you get a full refund.

ADDITIONALLY: If for any reason you don't feel like the course (and/or coaching) was worth its price, let me know within 60 days or by the end of the first coaching call, and you get a full refund.

Finally make your website generate as many leads and sales as it should

Focus on the essential 20% that drives 80% of your results

Does your website make visitors see you as their best option? Does it make them take action towards buying?

If not, it’s sabotaging your marketing.

You might’ve felt like all your marketing efforts are less effective than you’d expect. A big part of that is often a website that gives people the wrong impression of what you’re about. Or it acts like a deadend and makes even eager buyers leave empty handed.

The 6-Figure Website course shows you the essentials that make your website effective. You won’t waste time on difficult things that don’t even make a difference to your sales. Instead, you do what it takes for your website (and other marketing) to be effective at generating leads and sales.

Best business decision ever made

Enrolling in Peter's 6-Figure-Website course was one of the best business decisions ever made. I absolutely love Peter's approach to marketing – zero bullshit and radical focus on what works. For a person like me who gets easily distracted with shiny digital tools, he's the perfect antidote – bringing just the right suggestion and a big dose clarity.

While we haven't had the time yet to complete the redesign of our website, it's already much more effective. More importantly – the very first module of the course helped us finally pinpoint what it is that we have to offer as a business and communicate it in a simple and coherent way (which we were failing to do for 3 years).

– Michal Korzonek, Journal Smarter

+ 1-on-1 coaching

Website consulting

  • 6-Figure Website course — $697
  • Module 1: What you need to say, so visitors want to stay on your site
  • ​Module 2: What you need to offer, so visitors take a step toward buying
  • ​Module 3: How you need to write your pages, so they push people forward
  • ​Module 4: How you can create articles + videos that are effective
  • ​Website templates + examples
  • ​Tech Cheat Sheet Collection
  • Smart Advertising with Pocket Change on-demand workshop — $247
  • Choose the right advertising platform, so you don't waste time and money on ads that have the worst chance of working
  • ​Choose the right targeting, so the right people see your ads
  • ​Set up easy tracking, so you get the data you need without getting overwhelmed
  • ​Create effective ads easily (regardless of industry or platform)
  • ​Use retargeting to multiply your advertising campaign profit
  • ​Improve and scale up your ads

Normal total: $944

Now: $490 (save $454)

or 3 monthly payments of $190

+ 1-on-1 coaching

  • 6-Figure Website course — $697
  • Module 1: What you need to say, so visitors want to stay on your site
  • ​Module 2: What you need to offer, so visitors take a step toward buying
  • ​Module 3: How you need to write your pages, so they push people forward
  • ​Module 4: How you can create articles + videos that are effective
  • Website templates + examples
  • ​Tech Cheat Sheet Collection
  • Smart Advertising with Pocket Change on-demand workshop — $247
  • Choose the right advertising platform, so you don't waste time and money on ads that have the worst chance of working
  • ​Choose the right targeting, so the right people see your ads
  • ​Set up easy tracking, so you get the data you need without getting overwhelmed
  • ​Create effective ads easily (regardless of industry or platform)
  • ​Use retargeting to multiply your advertising campaign profit
  • ​Improve and scale up your ads
  • 3x 1-on-1 30min coaching call — $1431

Normal total: $2371

Now: $1350 (save $1021)

or 3 monthly payments of $490

Website consulting

Projects can include

  • Planning
  • ​Copywriting
  • ​Wireframes
  • ​Coaching
  • ​Design & tech (outsourced)

Fees: $5-35k (typically $8-15k)

Normal total: $944

Now: $490 (save $454)

or 3 monthly payments of $190

Normal total: $2371

Now: $1350 (save $1021)

or 3 monthly payments of $490

Fees: $5-35k (typically $8-15k)

RESULTS GUARANTEE

If your new website doesn't outperform your old website (in terms of conversion rates), let me know within a year of your purchase.

I'll go through the sites and data. If I see something that's clearly worth fixing, I'll let you know. If those fixes don't get the new website to outperform your old website, you get a full refund.

HAPPINESS GUARANTEE

If for any reason you don't feel like the course (and/or coaching) was worth its price, let me know within 60 days or by the end of the first coaching call (whichever comes first), and you get a full refund.

FAQ

“How does the course work in my industry and/or in the kind of business I have?”

The most effective websites actually are more alike across industries than most people think. Many of the same principles make even completely different types of websites effective (for example, ecommerce and B-to-B services).

That said, the 6-Figure Website course covers a wide range of different types of pages you need in different industries and/or on different types of websites.

“How much time does it take to rebuild or update my website?”

This varies significantly. However, a majority of people who have updated their website following the 6-Figure Website course have done it in approximately two weeks.

“What if I already have a website? Can I just update it?”

Yes. There’s no need to rebuild the parts that already work well.

“What if I don’t have a website? Can I build one from scratch?”

Yes. The course covers every page you need, so starting from scratch is not a problem at all.

“I have another question. How can I reach you?”

You can reach me via email at contact{at}petersandeen.com. And I promise not to turn the conversation into an aggressive sales pitch. People are often surprised about getting a genuine answer without being pressured into buying.

PS

Many people spend years rebuilding their website over and over. Few of them ever see meaningful results, no matter how much money they put into the redesign projects.

The 6-Figure Website program is not about coming up with design-award worthy website art (although, you learn how to get a great-looking site very easily). This program is about the few essentials that make your website generate leads and sales.

In the first module, you create a strong marketing message. You’ll then know exactly what to say in any marketing you do, so people feel compelled to move toward buying. You know how to create the “lightbulb moment” when people see that you offer something they truly want to get and that it’s the best option for them.

In the second module, you create an appealing free offer. It doesn’t only enable you to get great results from your website, but also with things like advertising and social media because you can offer people a step toward buying they actually want to take.

In the third module, you create the key web pages for your website. Once you’re done, your website is ready to convert visitors into leads and sales. You don’t need to wonder if you should change your site yet again a few months or a year later. Unless your business changes in some meaningful way, your website will stay effective.

In the fourth module, you learn how to create content that attracts visitors and moves them toward buying. You also see how to do effective guest blogging (including a breakdown of an article that has generated over 1100 leads and 100.000€ of profit for me).

But you don’t just get the 6-Figure Website program.

You also get a bonus training: “Tech Cheat Sheet Collection.” You see how to deal with the technology in a way that cuts off everything extra and complicated, so you can focus on growing your business. For example, you see how you can avoid a traditional website’s technology hassles while getting far more profitable functionality.

You also get a workshop recording: “Smart Advertising with Pocket Change.” In this on-demand workshop you learn how to approach advertising in the most consistent, low-risk way. Much like with websites, many people focus too much on the most obvious part of advertising (creating ads) and miss the parts that are truly essential. When you know the other parts, creating effective ads is the easy part.

And optionally, you can get 1-on-1 coaching calls with me. I can check your message, we can talk about your free offer, I can read the pages you've written, or we can work on some other aspect of your marketing. You can have the calls whenever you want (even years later).

And there are 100% RESULTS + HAPPINESS guarantees, so you risk nothing.
Legal notice: Although my average 1-on-1 client sees meaningful increases in profit when going through the same things with me, there is no way I can promise that you specifically will see positive results (that's what the money-back guarantee is for). There are countless things out of our control (e.g., policies, trends, competitors) and things out of my control (most importantly, will you put in the work). I only offer to share what I've seen to work most consistently across industries in multiple different types of situations.

Nothing you see here is endorsed by Facebook, Google, Twitter, Linkedin, or other platforms you might've seen my advertisements on.

Copyright Peter Sandeen – Terms and Condition