It seems surprising that many of my clients who rebuild their website soon see a 6-figure increase in their sales. That’s not just big ecommerce companies. That’s even many coaches, consultants, and other experts who were just getting started in their business.
Let’s be clear, it’s not just the better website that made that happen.
Rather, it’s knowing what to say to make people want what you sell and an appealing next step to offer toward buying.
Those are not only the essential aspects of your website. They’re equally the essential aspects of just about all your marketing; without those, all marketing is ineffective.
However, most marketing advice focuses on things like the latest new tactics, fancy methods for improving results marginally, or supposed silver bullets that will completely solve your marketing once and for all.
Without the focus on what truly matters—the essentials—you can spend months or years running in circles. That applies just as much to your website, which will keep turning buyers away until you get the essentials right, as it does to other marketing.
Unfortunately, the shiny objects and silver bullets are more appealing for the average struggling business owner than the essentials that would move them forward.
For example, “figure out what you need to say, so people want to buy” sounds much less exciting than “build a system that generates sales non-stop while you go on vacation.” But it’s the former that consistently makes a big difference to sales. Trying another “system” every month, hoping you’ll eventually find one that works for you, usually ends up being a waste of time.
If there is a silver bullet solution to business, it is to focus on the essentials. You don’t have to get 100 things right. You only need to get a handful of things right to see great results—if those are the essentials.
That’s the approach I take to all marketing. Focus on just the essentials—we can think of fancy stuff later once the essentials are in order.
That’s also the approach of the 6-Figure Website course.